Atlanta | New Arrivals

One of the cool things about selling new and sample dresses off-the-rack is that our collection is always changing! We love the variety of styles we get to see on our racks and we love when our brides take home their unique dresses!

Here are a few dresses we’ve recently added to our collection!

Each of these styles is available for online order on our website or to try on at our Atlanta location. If you see one you love, make your appointment now, while it’s still here!


Catherine Deane Kendall

Retail: $1850

Our Price: $1295

Size 12

Kendall is a total dream. Her embroidered bodice, long sleeves, and deep v-neck give her a modern flare, while her incredibly soft chiffon skirt adds to the romance!


Watters Minerva

Retail: $4615

Our Price: $2307.50

Size 10

Make your entrance in this beauty! The white beading on the bodice gives Minerva an elegant vibe, while the chiffon flare softens her look!


Justin Alexander 8947

Retail: $2640

Our Price: $1848

Size 12

Formal and sophisticated, this Justin Alexander gown is perfect for making a statement in a large venue like a ballroom! The detachable train adds to her dramatic look!


Savin London Aria

Retail: $3783

Our Price: $2459

Size 10

Savin is flowing and romantic, perfect for the bride who’s looking to make a statement and still be comfortable on her day! Her subtle, white beading will shimmer under the dance floor lights, while her open back will look great in all your pictures!

Lillian West 6505

Retail: $2280

Our Price: $1596

Size 12

We love the softness of this lace, combined with the champagne undertone! This gown offers true elegance with a laid-back, boho touch. A detachable cape gives an optional element for the bride who’s looking for a non-traditional twist!

Sarah Black
Real Wedding: Whitney + Blake

Venue: The Wright Farm, Roopville, GA

Photographer: ShelbyRae Photographs

Whitney and Blake’s rustic, Fall wedding is such a beautiful representation of their individual personalities!

When Whitney originally told us her vision for her day, she let us know she’s a High School English teacher and had found her "Prince Farming" (seriously the cutest, right???). She was envisioning a rustic wedding with small details of literary elements, such as vintage novels as table decor, to highlight both of their passions!

We can’t imagine a more gorgeous day for these two love birds. I mean, look at the ceremony altar installation! Perfection!


What Whitney loved about her experience at Gown Collective:

[Gown Collective]l truly helped make my wedding dreams come to life. Every bride knows that her gown is one of the most important details of her wedding. Going in to [Gown Collective], I did not specifically know what type of gown I wanted, but after meeting with a consultant and trying on several gowns, I knew exactly what I wanted and found the perfect gown.[Gown Collective] topped off my gown with the perfect veil, which truly created the perfect look for me. I love [Gown Collective] and their caring, outstanding staff who go the extra mile for their brides!

Sarah Black
Charleston, SC | New Arrivals

We’ve had so many new gowns arrive over the last two weeks and we are OBSESSED! Here are a few of our favorites! All available to purchase online or in our Charleston store. We have new arrivals weekly so follow our instagram stories at @gowncollective to see them as soon as they arrive!

See something you ❤? Call 843-754-1855 to schedule an appointment or see how to order!

Real Wedding: Julia + Vitaly

Venue: The Lookout Mountain Club

Photography: Boyko Photography

Julia and Vitaly are the definition of cool. When Julia came to shop with us, she brought a large group of her girls, immediately showing us how well loved and supported she is. She knew exactly what look would fit her day and her style and didn’t really have any favorites until she put on the perfect dress for her!

Her modern, long sleeves dress is elegant but effortless and paired perfectly with her husband’s blue suit and floral pattern tie. And their mountaintop venue definitely contributed to their natural, organic vision. We love how comfortable and completely themselves they looked and felt on their day!


What Julia loved about her experience at Gown Collective:

I had an amazing experience at [Gown Collective] ATL. They have a diverse selection of gowns—if it wasn’t for them, I’d never be able to find my dress as it was only originally available in a small LA shop! Very stress free environment, too. I loved my dress so much I wore it for my second day shoot after wearing it for more than 12 hours on my wedding day.

Sarah Black
How To Find the Perfect Hairstyle for Your Wedding Day

A frequent conversation that takes place in our fitting rooms here at Gown Collective happens once a bride has found her dress and her friends ask, “How are you going to wear your hair?”

There are so many gorgeous options and we’re sure you’ve pinned some beautiful hairstyles on your wedding board. It may be super easy for you to choose one. But, in case you don’t know how to narrow down your options, here are our tips on matching your style to your dress!

Just like your dress should fit your vision for your day, your hair should fit the tone of your overall style.

And it’s good to think about practical considerations, as well! If you’re going to be outdoors all day, maybe you want your hair in an updo, to keep you cool! If your hair doesn’t hold curl well, that’s something to consider too.

A great way to make sure your entire look is cohesive and fits your vision for your day is to think about your original vision! What were the words you used when you were looking for your dress? Romantic? Whimsical? Elegant and sophisticated?

Here are our hairstyle suggestions to fit a variety of bridal looks!

1. Soft & Whimsical

Our Christos Francis gown is the perfect soft, whimsical dress. It’s layers of tulle and scattered lace applique would be gorgeous is an outdoor garden setting.

If your wedding day look is soft and whimsical, consider a loose, messy updo with some fresh flowers. Loose tendrils give a relaxed, windswept look.


2. Glamorous & Chic

Pronovias Osera is the perfect chic dress with a touch of glam. It’s intricate lace, gold color, and beaded straps are for a bride who doesn’t mind standing out!

Pair a chic, glam dress with a hairstyle that stands out! Try something a little edgy, like an asymmetrical style!


3.  Elegant & Sophisticated

Hayley Paige Aurora is a dress to fit an elegant, evening soiree. Her clean lines and mikado fabric are clean and classic, but her dropwaist and other unique details elevate her to a whole new level.

If your dress is elegant and sophisticated, try a sleek look, like this high bun.


4. Classic & Fun

Christos Charlotte is a classic ballgown… with a little twist. The gathered fabric on the bodice and full tulle give her a touch of fun!

If your look is classic and fun, try this variation on a chignon. Sophisticated, but a little sassy!


5. Romantic & Vintage

Nicole Miller Lauren has our hearts. Her crepe fabric is soft and romantic, so you’ll feel ready to enjoy the day as soon as you put her on. And her lace neckline adds a vintage feel.

If you’re a romantic, vintage bride, try a loose braid or fishtail.

Sarah BlackComment
Real Wedding: Megan + Ryan

Venue: Brunswick Historic Courthouse

Photography: Rainey Gregg

Megan and Ryan are the sweetest couple imaginable and it definitely shows in the gorgeous pictures of their day! They planned an intimate, laid back day on the Georgia coast to celebrate their love. We love all the little, thoughtful details that made their day personal to them - from Megan’s ‘I do’ finger nail paint to the sweet baby’s breath in her hair to the adorable pictures of their new family.

Megan + Ryan-113.jpg

What Megan loved about her experience at Gown Collective: 

I planned a small wedding at the courthouse and I had no clue what type of dress I wanted. I live in Saint Simons Island, GA and my mom lives in Birmingham, AL. We decided to meet in Atlanta and my mom made an appointment with [Gown Collective]. My wedding date was April 20th so we didn’t have much time to wait on a dress. I absolutely LOVED shopping at [Gown Collective]!

 Alix was so helpful and our experience was amazing. We loved having the store to ourselves to keep our appointment private and a special moment for my mother and I. Once I tried on the dress that I wore at my wedding, I knew i was the one! I was a little worried about making such a large decision quickly, so Alix was so nice to let us come back the next day to try it on again!

My husband and I had an intimate ceremony on April 20th at the Brunswick Historical Courthouse.

My gown was very different and not something I saw myself leaning toward, but I LOVED the skirt and topper combination. The dress flowed and gave me the romantic vibe I was looking for. It  was a classic dress with a boho touch and it  was the most perfect dress for our wedding day. I wore the dress all day long because I was so in love with it!

Megan +Ryan-143.jpg
Megan +Ryan-137.jpg
Megan +Ryan-279.jpg
Megan +Ryan-427.jpg
Megan +Ryan-604.jpg
Megan +Ryan-617.jpg
Megan + Ryan-85.jpg
Sarah Black
We ❤ Lace Sale! 15% off Full Lace!

It's a September to remember for the lace loving #collectivebride!  ALL full lace gowns are an additional 15% off in store in Charleston and Atlanta & online!   Here's a sneak peek of some of the steals that are available!  Use code LOVELACE for your online discount!



Lillian West 6505

was: $2280

our price: $1596

Sale price: $1356


Ivy & aster savannah

was: $2750

our price: $1925

sale price: $1636


wtoo betty

was: $1705

our price: $1193.50

sale price: $1014


Justin alexander 8947


our price: $1848

Sale price: $1570


ivy & aster wonderland

was: $1870

our price: $1309

sale price: $1028


lovely one seraphina

was: $1950

our price: $1100

sale price: $935



Enzoani diana

was: $2575

our price: $1802

Sale price: $1531


Anna maier Gabrielle

was: $5400

our price: $3780

sale price: $3213


theia Daphne

was: $1800

our price: $1260

sale price: $1071


savin london eloise

was: $3287

Our price: $2300

Sale Price: $1955

sarah seven montgomery

was: $2100

Our price: $1470 

Sale Price: $1249


eddy k 107

was: $2395

our price: $1676.50

sale price: $1425


watters 8017B

was: $2975

our price: $1600

sale price: $1360


Romona keveza l372

was: $4609

our price: $2304.50

sale price: $1958

Gown Collective | An Intro

You may be wondering, what is Gown Collective, and why are they different?  We asked ourselves this a million times before launching and we think we've finally hit the nail on the head.  

So what is Gown Collective?

Good the basic level, we are a bridal shop with 3 locations (Alexandria, VA | Atlanta, GA | and Charleston, SC) and we sell wedding gowns at a discounted price, as well as awesome accessories.   

At a deeper level, we are a collective of 3 stores with a mission to help brides find their dream gown at a price that works for them.  Our gowns are not always brand spankin' new, but the also aren't pre-wed.  They are showroom samples or overstock that are in excellent condition and ready for a home today.  Because we don't order gowns new for our brides, this gives us the ability to give them amazing value for the price.   We search high and low for great deals on gowns that brides want, so we can pass that along to you!   

Our mission is not only to help brides find "the one" but it is to also create community in a time that is stressful and busy.  We get it.  We feel your stress and want to help!  That's where the #collectiveclub comes in....and you don't have to be a #collectivebride to be a part of it!

So... what is #CollectiveClub? 


The above sums it up, but let's dive in.  We believe a sense of community is SO important in this process.  Wedding planning is time consuming, stressful, and fun!  With it comes a lot of pressures and sometimes you can feel alone.  

We don't want that....we want you to have others to lean on and ways to help relieve the stress, inspire ideas, and cope with planning life.  

Collective Club is launching August 2018 and is a mixture of discussion, events and activities that will enhance your well being.  From book clubs to fitness to volunteering and chatting, there will be opportunities to hang with Gown Collective, outside of just shopping.  

AND you don't have to be a #collectivebride to be involved.  The more, the merrier!  


Want to become a #collectivebride?  Schedule your appointment by clicking below and also check out our FAQ page to find out more!


Sarah Black